Legal
Privacy Policy
Last updated: May 22, 2026
Who we are
RelayU ("we," "our") is an AI assistant that helps small businesses respond to Instagram direct messages. This policy explains what data we collect when you connect your Instagram business account, how we use it, and how you can remove it.
What we collect
- Account info from Instagram: when you sign in with Instagram, we store your Instagram user ID, username, profile name, and a long-lived access token so we can read and reply to your DMs on your behalf.
- Business setup data: the information you enter in the setup wizard (hours, pricing, FAQs, booking link, voice). We use this to ground the AI replies in your own business's facts.
- Direct message content: the text of DMs sent to and from your Instagram business account while RelayU is connected, plus timestamps and sender IDs. We store this so the AI has context and you can review what was said.
- Operational metadata: send logs, error logs, and rate-limit counters so we can troubleshoot delivery problems and respect Instagram's messaging limits.
How we use it
- To draft and send replies to incoming DMs in your voice.
- To enforce safety gates (24-hour reply window, human-handoff detection, per-business rate limits).
- To show you a unified inbox of past conversations in the RelayU app.
- To notify you (push or email) when the AI hands a conversation back to you.
We do not sell your data, share it with advertisers, or use the content of your DMs to train third-party AI models. AI replies are generated by Google's Gemini API; only the minimum context required for that turn is sent.
Where we store it
Your data lives in a Supabase Postgres database hosted in the United States. Access tokens are stored encrypted at rest. We use Vercel for the web app and Fly for the worker that talks to Instagram.
How long we keep it
We keep your business setup, conversations, and access token for as long as your Instagram account is connected to RelayU. If you disconnect (either from inside RelayU or from your Instagram app settings), we delete the row from our database and revoke the stored token. Backup snapshots may retain copies for up to 30 days.
How to delete your data
You have three ways to remove your data from RelayU:
- Disconnect from inside RelayU: visit /app/connect and click Disconnect.
- Remove the app from Instagram: Instagram → Settings → Business tools and controls → Connected tools → RelayU → Remove. Meta will notify us and we will delete your data automatically.
- Email us: send a deletion request to relayu.ig@gmail.com. We will respond within 7 days.
Contact
For any privacy questions, email us at relayu.ig@gmail.com.